This is the event we just came back from.
It was fourth annual Enzoani Fashion event in downtown Los Angeles that entertained over 120 retailers from around the world, media and celebrities. The three day long event was full of cocktail parties, amazing dinners and ultimately the unveiling of 2011 Enzoani Collections and North American debut of the Holland bridal line, Modeca.
Amanda-Lina’s Bridal Boutique was among the first retailers to hear about a launch that is destined to revolutionize the bridal industry: prospective brides will now be able to buy a range of gowns designed by well-known American designers at a mid-level price point that speaks to the fastest growing price segment in the industry.
In offering bridal collections from well-known American designers at affordable price points, Designer Bride stands at the forefront of a radical paradigm shift in the bridal business model. This shift marks a turning point: Instead of the traditional style of buying unknown designers who specialize in bridal wear, the new fashion-conscious bride will now be able to buy world-renown designers, and now have their individual ready- to-wear style translated to a bridal aesthetic.
In June, Designer Bride presented, for the first time ever, the new bridal collections by famed designers:
ANGEL SANCHEZ (Angel Collection)
CARMEN MARC VALVO
Amanda-Lina’s Bridal Boutique was selected to be one of a small group of fine bridal fashion retailers who was invited to preview the collection and witness history in the making.
Designer Bride launch was a tremendous success and we were very excited to be a part of it. For the first time, brides will have a chance to buy wedding gowns designed by well-known ready to wear designers at prices that generally range from $1500 to about $3500 (retail price).